HEADSTART Branding & Self-Marketing for Young Designers
Headstart is supported by FLUX Laboratory, Fondation AHEAD and private donators.
Set up by the Product Design department (Fashion, Accessory and Jewellery Design) of the Geneva University of Art and Design, Headstart offers an education (CAS) in marketing for design post-graduates in order to enhance their chance for success in the development of their professional careers; whether building their own brand, or interested in working for others. Participants will gain insight into the world of marketing and public relations as well as how to contact buyers and the media; culminating in a marketing plan and visual identity for their brand. The legal part of the course will demystify the process of setting up a business. Lectures and tutorials from industry experts, including Alumni, will provide specialist advice.
Contact:
Professor: Adrian Coville
headstart@hesge.ch
+41 (0)22 388 51 00